The second thing you will notice is that the Broad Search has all the Sites Main domain listed, while the Specific search has Sub pages listed, which are easier to compete.More over, the page rank for all the sites on the Broad search is over 5 except for one or 2.

1. Search returns Main domain name (unlike Sub pages of the site) are harder to beat.

2. Sites with Page rank over 3 are hard to beat unless you bring in A good amount of links.

3. Too many sites competing for the keyword will sooner or later bring your site down. Keeping it on the top itself will consume more time.

When you do a SEO Competition , keep in mind that you compete with sites which you can easily beat. This means you have to get to know the Page rank of the website and its current position on the keyword. If you are doing your research well, chances are you will rank better in just a day or two. Wrong research would end up with a lot of wasted time and effort.

CLEVER SEO TECHNIQUE TO DO

1. Keyword Research. Thats the first step. Knowing whcih keywords bring in traffic and which one brings in sales could save you a lot of time , effort and pain. Its easy to start. Just get started with the google Keyword tool.

2. Keyword Placement : This is the second important thing. Once you know the keyword to get started with, Place the keywords in the right place. This includes the Title tag, Meta description, Meta keyword.

3. Keyword Density : Place the keywords across the page. Not necessarily on the top or the bottom but its best if you could have it once in the beginning and once in the end. 3-5 times on the page should be efficient , though there is no written rule about the limits. If its necessary you could go up to a 100 but IT SHOULD BE NECESSARY.

4. Linking: A page which is not linked to is a page which will never be seen. You can create a page on your website but if it is not linked to from other pages or from other site, chances are your page is never going to be seen. Start linking to the page. Book marke it from social sites. Digg it, Tweet it, Stumble it, Mixx it and Do what ever it takes to get LINKS.

5. WAIT : This is the painful part. Most people panic on this one. SEO is a slow process. But its not really that slow. Your next set of changes are more dependant on this one process. You can proceed with the above and get more links, change the title tag accordingly etc after your page is crawled and if its already not on the first 10.

NOT SO CLEVER SEO TECHNIQUE TO AVOID

1. Stuffing your Page with keywords will not help you. Hiding the Keywords could make things even worse. There are pages on the web which have White text on white background. Google or any search engine can keep a tab on it easily and you will run into trouble fast. and if you do, you will end up banned. Which is worse than not ranking at all.

2. Concentrating on the real broad keywords could end you up with a lot of frustration. Dont try to rank for “Car parts” if you are selling CAR parts, but try something more specific, like “Nissan Car parts” or even better, “Nissan 307 Windshield”. Being specific assures you a better placement and FAST.

3. Linking with the wrong keywords : When you are linking to a page with Nissan Car parts, dont link from a word “Car parts” of “Nissan”. Link it with the right keyword. This enables a better ranking.

PPC Has its own Benefits. Its fast. You get results in Hours if not minutes. You are on the Loosing or the Earning areas depending on how you implement it. The risk is high, The benefits is high too if implemented well.

SEO. Its slow. Competition for Keywords are very steep. Your earning potetntial is high once you reach the top 5. The risk involved is literally Nill. But at the end of the day, you could put in all your efforts to get to the top and still realize that you chose the wrong keyword.

So where is the Balance? The SOE Vs PPC Game is to be seen in a different way before you head start with either or both of them. When you start a business, you have advertising budget. If its balanced towards getting traffic from BOTH the sources, you will essentially find that your gains are instant. Your ultimate goal should of course be to eleminiate PPC Altogether at the end.

Begin your advertising campaign by PPC. Set aside enough funds for SEO to last 2-3 months. SEO is usually cheaper than PPC so you will want to have at least 20 Keywords to be on the top 10 by 3 months. These keywords should bring you a decent 20-30 Visits a day each. We are looking for 300 visitors a day from SEO on the 3rd month which is not a big number. This should essentially cover the cost of your PPC campaign from the 3rd month considering you make sales from these traffic. The first 3 montsh of your PPC campaign should focus on lower end keywords which brings in More traffic with lesser cost. Basically the less competitive ones with Higher ROI.  from the 3rd month you will put your entire PPC funds on Higher ROI Keywords which are Really competitive and requires more Cash per click.

The final word, PPC for the Highly competitve keywords which you cannot rank through SEO. But SEO for all the other keywords. Research shows that you could earn more through SEO over time than with PPC. I am yet to test it though

The Basic SEO Tactics which is required to generate traffic to your site are as follows.

1. Error Free Web pages :Try to keep your web page completely error free. The best way to gurantee it is by making it W3C compliant. Following the standards can only ensure that you are on the safer side. Most website designers should be able to do this as its not very complicated.

2. Keyword Analysis : Knowing the right keywords to generate keywords is essential in most cases. You dont have to worry about where to find keywords. There are free tools like the Google Keyword Tool which can give you a list of targeted keywords along with competition, Traffic , PPC Value and a lot more. Its mostly common sense to analyze the basic keyword. For instance, You can bet on the highest paid keywords to generate the best ROI. They convert in most cases. You will also need to concentrate on Long tail keywords.

3. Social Marketing : Social networking sites are getting popular. Your value on Search engines could be easily hiked with links from some of the social networking sites. You can start on with sites like Social poster to get a list of social networking sites.

4. Incoming links : This is essential in most cases where you keywords are competitive. These keywords should essentially be avoided for instant traffic but in case there are a few keywords which you need ranked to the top in a month or 2, Consider getting a few links with the keyword as the Anchor text. Dont be worried about where you could get links from. You dont have to purchase them. But yes it does take efforts. Start with a few Articles website like Ezinearticles.com and also consider using Squidoo and Hubpages.

5. Inpage Optmization : Though this is the first thing you ought to do, We have put this on the last. This is fully on your control. Consider getting a copy of the Beginners SEO Techniques by Brad Callen. It teaches you everything about Inpage and Off pages SEO. The techniques alone should serve your purpose of optimizing your web pages. The main SEO tactics you should consider implementing is the Titles and the Description apart from Keyword Density on your web pages.

Also remember. Content is King and will remain so as long as Search engine rules.

There are more seo Tactics to follow and i promise to write more in detail about each of the above. For now, i would appreciate more comments to know where i could write more. Comments please

Web design Analysis Rule #1

Keep the website as light as possible. Avoid huge graphics and minimize the page size as much as you can. A large page with heavy graphics is not looked upon by most search engines. This doesnt essentially mean that you put little content. This basically means the graphics should be optmized. When you can put a 3KB graphic you shouldnt put the same one in 30KB. Convert graphics to GIF or JPG rather than PNG.  Also Optimize your code to the best. You can optimize your HTML page accordingly.

Web Design Analysis Rule #2

Keep the website free from errors. Not to say that most websites online have a few 100 flaws. They do not comply to the standards which are in place like the W3C and even worse, dont do any kind of standard compliance. you can see web pages which are full of empty tags online. This is not something which takes hours to correct, but is essential. A Error free code creates a greater visibility with search engines.

Web Design Analysis Rule #3

Avoid Javascript and other Codes / Programming on your page as much as possible. By general rule, Javascript and any other embedded programming is not crawled by search engines. so if you have to embed them, it should be because there are no alternatives. Here we are talking about Client side programming codes and not Server side codes.

Web Design Analysis Rule #4

Avoid Complicated Navigation. If your navigation is programmed in Javascript find an option to get them done in CSS or even in simple HTML. If there are no options, Make sure there is an alternative , static link to each page on the site through a sitemap. Also keep a note that Navigation should be easily accessible From the point of the user. Dont let them search through the page to move on to the next one.

I will be adding more on to a new page soon and will post the link here. This is just to begin with . The list goes on and on… so you will not be let down. Your comments are appreciated.

SEO Mentors will agree, There are 2 core parts for any SEO on a website .

1. The inpage optimisation : Technically this is “Making your website Accessible to search engines”! There are a few factors to In page omtimisation and they can be summed up as

1. Title Tags : The title of the webiste which appears on the browser Header
2. Keywords Tags : This is less used but could be handy when you are looking at highly competitve keywords
3. Description tag : There may be a lot of controversy on how most search engines use this but its one of the most important one too
4. Keyword Density : The number of times the keyword you want ranked appears on the page to the total number of words in the page itself
5. Keyword positioning : Its always good to have your keyword well placed equally around the page. Putting the keyword only on top or only on the bottom may be less adviced
6. Design & Functionality : This is best left to designers, but you would be amazed that Wordpress and most other open source technology come with built in technology suitable for Search engine optmisation. Thats one reason we use Wordpress ourself and there are 1000’s others who do the same

2.  Off page optimisation : this is basically Linking from other websites to your website. There is only 1 Rule to this one. When linking the Text which links to your site should preferably be the keyword you want ranked for.

For a full detail on SEO You can download the FREE Ebook by SEO Mentors at FREE SEO BOOK

1. Navigation : This is the most important part which is often not taken into consideration. A good navigation should be prominent and will be in one location through out the site. It should be easy for end users to move through the site at all times.

2. Graphics and Design : Making things a bit too gaudy could leave some of the users annoyed. Not everyone is a fan of art and you may have a bit of dissapointed users. Unless your website is Based on art (may be a web design company, Interior decorator, Artist) you should stick on to optimum design style. Avoid flash where possible. It may look good on your site but you yourself will get tired after a period of time.

3. Avoid Long Flowing text : Reserach proves that over 95% of the users dont read the entire content on any website. So you have to stick to points while writing content. Precise, Short content strikes well and would save the hassle for most users. This can also keep your users interested in your site and keep them coming for more. Think about Twitter… its all short text and is one of the most visited websites worldwide

4. Content for user : Many web designers will tell you to write content for the Search engines. Thats not true. Getting users interested is more important than getting google interested. Users may come from google but will leave faster if you do not deliver the appropriate content. Striking a balance in content is the trick to get good quality visitors to your site.

5. Usability : Make sure your designers will keep to the norms and standards. If your website meets the W3C standards, Chances are that your website is viewable to anyone with the latest browser or the older ones too. You should not be left behind when it comes to technology, Browsers and any thing which doesn’t concern you. Getting a site to work on Mobile phones is also evolving and you should consider the same.

That said, these are not the only things to consider when it comes to web design analysis. There are more. We will be covering a few more in another section.

1. Better Conversion : These keywords are converting. There are proven results.
2. Lesser competition : for PPC, Pay less. For organic, Get faster results.

If you are checking out for Keyword SEO Services from any vendor (not necessarily design2host), get to know what they deliver and how they intend to do so. For more information on Keyword SEO Services from Design2host, Leave us a note below.