SEO Vs PPC

The argument goes on and on. SEO Vs PPC. Which one is better. I am a staunch beleiver of SEO. But yes PPc has its own Benefits. I try my best not the be partial on the approach and here is what i have come to beleive.

PPC Has its own Benefits. Its fast. You get results in Hours if not minutes. You are on the Loosing or the Earning areas depending on how you implement it. The risk is high, The benefits is high too if implemented well.

SEO. Its slow. Competition for Keywords are very steep. Your earning potetntial is high once you reach the top 5. The risk involved is literally Nill. But at the end of the day, you could put in all your efforts to get to the top and still realize that you chose the wrong keyword.

So where is the Balance? The SOE Vs PPC Game is to be seen in a different way before you head start with either or both of them. When you start a business, you have advertising budget. If its balanced towards getting traffic from BOTH the sources, you will essentially find that your gains are instant. Your ultimate goal should of course be to eleminiate PPC Altogether at the end.

Begin your advertising campaign by PPC. Set aside enough funds for SEO to last 2-3 months. SEO is usually cheaper than PPC so you will want to have at least 20 Keywords to be on the top 10 by 3 months. These keywords should bring you a decent 20-30 Visits a day each. We are looking for 300 visitors a day from SEO on the 3rd month which is not a big number. This should essentially cover the cost of your PPC campaign from the 3rd month considering you make sales from these traffic. The first 3 montsh of your PPC campaign should focus on lower end keywords which brings in More traffic with lesser cost. Basically the less competitive ones with Higher ROI.  from the 3rd month you will put your entire PPC funds on Higher ROI Keywords which are Really competitive and requires more Cash per click.

The final word, PPC for the Highly competitve keywords which you cannot rank through SEO. But SEO for all the other keywords. Research shows that you could earn more through SEO over time than with PPC. I am yet to test it though